
How to Master IB Economics: Understanding Supply & Demand Like a Pro
Syeda Rimsha
Introduction:
Mastering IB Economics can be challenging, but understanding the fundamental concepts like supply and demand is crucial for excelling in the subject. These concepts form the backbone of economic theory and can be applied to real-world situations. In this blog, we will break down the principles of supply and demand and give you tips on how to master them for your IB exams.
1. What is Supply and Demand?

Supply and demand are fundamental concepts that define how the price and quantity of goods are determined in a market:
- Supply refers to the amount of a good or service that producers are willing and able to sell at different prices.
- Demand refers to how much of a product consumers are willing and able to purchase at various prices.
- These two forces interact to determine the equilibrium price and quantity in the market.
Read more about Market Equilibrium and its impact on pricing.
2. Shifts in Supply and Demand: Factors That Change Market Conditions

The market is dynamic, and both demand and supply can shift due to external factors, such as changes in income, preferences, technology, or government policies.
- Shifting Demand: If consumer preferences change, or if income increases, demand can shift to the right (increased demand), raising the equilibrium price and quantity. Conversely, if consumer income decreases, demand shifts left, lowering price and quantity.
- Shifting Supply: The supply curve can shift due to changes in production costs, technology, or government interventions. For example, technological advancements can lead to a rightward shift in supply, increasing the quantity of goods at lower prices.
Understanding these shifts is key to analyzing real-world economic situations.
3. Price Elasticity of Demand (PED): How Sensitive is Demand to Price Changes?

Price elasticity of demand (PED) is a measure of how responsive the quantity demanded is to a change in price. Understanding this concept is crucial for businesses and governments alike.
- Elastic Demand: If the price of a good changes, and the quantity demanded changes significantly, it is said to be elastic. Luxury goods like designer clothes often have elastic demand because consumers can easily stop buying them if prices increase.
- Inelastic Demand: If the price changes but the quantity demanded stays relatively constant, it is inelastic. Necessities like fuel tend to have inelastic demand because people need them regardless of price changes.
Knowing whether demand is elastic or inelastic helps in determining pricing strategies for businesses and predicting consumer behavior.
Conclusion:
Mastering supply and demand concepts is essential for success in IB Economics. By understanding how these forces interact and how shifts and elasticity impact market behavior, you can tackle a wide range of economic problems in your exams.
Practice drawing and analyzing supply and demand graphs, as they will frequently appear in exam questions. Stay focused on the key concepts of market equilibrium, shifts, and elasticity, and you'll be well on your way to mastering IB Economics.